September 2, 2026

Can your marketing be trusted?

September 2, 2026
13:00-16:30
The Terrace, 3 Wellington Place, Leeds, LS1 4AP

In 2026, marketing is developing a trust issue.

Customers are being bombarded by AI-generated content that feels hollow. Every platform gives different stats, and they all conflict. And true authenticity has become hard to prove.

FutureForum brings senior marketers together for honest conversations and good socialising. No stage, script, or sales pitch.

Spend the afternoon with us on a summer rooftop for drinks, BBQ, and insightful discussion. We'll get into where AI actually earns its place in your content flow, what real brand trust looks like when it works, how to find one version of the truth in your reporting, and whether trust has quietly become the most important marketing metric.


Meet senior B2B marketers, get involved in honest conversation, and enjoy good food, in the sun.

60 places. Early bird £25, then £35.
Includes access to all event content, drinks, and a summer rooftop BBQ.

Discussion Themes

AI, content, and standing out

Where AI genuinely earns its place in your day-to-day output, and where it's quietly devaluing your brand.

Brand, trust, and captivating an audience

How marketing leaders are protecting real brand differentiation when AI-generated content is making standing out even more difficult.

The trust gap in your own data

Different platform, different number, different story - and you're the one expected to make sense of it for the board.

Is trust the metric that matters most?

A candid discussion on credibility, reputation, and whether trust can really be measured at all.

For senior B2B marketers navigating AI, data, and trust
September 2, 2026
13:00-16:30
The Terrace, 3 Wellington Place, Leeds, LS1 4AP

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ATTENDEES

+90

Speakers

"For me, QE is a unique event, because it connects people around the idea related to the fascination with quality."

Elston Gullan
Managing Director at LightAI

A new Leeds digital community

Why Us

Charlie Hartley
Brand Strategist
Show+Tell

Connect with us

Our events are for Senior marketers, CMOs, and founders to come together learn and share their perspectives.

Explore Future Forum

Our Past Events

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Common Questions

FAQs:

  • Who is this event for?

    FutureForum is built for senior marketers — Heads of, Directors, and CMOs — primarily from B2B industries like commercial property, legal, financial and professional services, manufacturing, energy, and VC/PE. If you're responsible for marketing strategy and answering for its impact, this is for you.

  • What's the format of the afternoon?

    A mix of short talks, fireside conversations, and a closing panel discussion, plus plenty of time to eat, drink, and make new connections.

  • What's included in my ticket?

    Access to all event content, drinks, and a summer rooftop BBQ. Please let us know about any dietary requirements when you book.

  • How do I get to the venue?

    The Terrace is on the rooftop of 3 Wellington Place, LS1 4AP. Just a 10 minute walk from Leeds train station. Nearest parking - NCP Leeds Wellington Place, LS1 4AJ. We'll send full directions and any access details ahead of the event.

  • Who's hosting the event?

    FutureForum is brought to you by Next Chapter and Show + Tell - Leeds-based agencies specialising in marketing and digital for B2B and professional service brands