WATCH: Can Your Marketing Be Trusted

B2B marketing and digital are developing a trust problem. Customers are being bombarded by AI-generated content that feels hollow. Every platform gives different stats, and they all conflict. And true authenticity has become hard to prove. We brought together a panel of experts across AI, marketing and comms to explore what B2B brands need to do to stay ahead as the landscape shifts. Over the course of a 50-minute discussion, we tackled a whole range of topics including some of the pressures faced by marketing teams, what can go wrong when brands rely on AI content creation too heavily, and the importance of self-confidence for B2B marketing teams trying to do everything, all at once. The full discussion is available to watch now.

September 30, 2026

Watch Online